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Susan Alesandra has been covering all aspects of the automotive industry, its products, business, individuals and motorsport including car insurance for over 15 years. She is currently working at carmall.
This is the third article of a three-part series. I'm illustrating the marketing challenges of Cheap Gianluigi Buffon Jersey , a small business.
If you don't remember anything else about marketing, remember this: Frequency is king.
The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.
Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.
And Cheap Federico Mattiello Jersey , if you want to brand your business, then you need to get it in front of your customers as often as possible.
How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That's why those brands pop into our head when we think about soap, soup or laundry detergent.
There's another benefit to advertising frequently. It also helps your current customers.
People like to know they made the right decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. Your advertising can help.
Studies have shown that people are more aware of car ads after they purchased a car -- specifically car ads of the model they bought. And they're more likely to both believe and approve of the message. Again, because they want to know they made the right decision.
So there are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. (These are print tricks -- other advertising outlets, such as radio and online Cheap Fabrizio Caligara Jersey , we'll talk about in future issues.)
1. Make your ad as small as possible. Small ads cost less. See "Advertising on a Budget ? Part 2: Thinking Small" for more information on shrinking your ad.
2. It's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your ad a lot in one week, they're going to be under the impression you advertise all the time because they won't remember NOT seeing your ad other weeks.
3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract -- don't run ads under the open rate.
Here's how it worked for PWC. " If you ran an ad three days in a row, you got the next three days for free (the paper was published six days a week).
We designed a tiny ad -- a one by two inch ad -- and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month.