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My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn't be at ease until it was silent again Brandon Crawford Jersey , so I filled the tank.

Did I fill it to satisfy a want or a need? Does it really matter? Probably not.

The gurgling tank was an unacceptable problem that required a solution: more water. I was able to solve the problem on my own. If it had turned out that my fish tank gurgled because my filter was broken I would have needed a new filter.

Filters Don't Flow from My Tap
Where would I get a filter? How would I decide where to shop first?

There is a pet store chain in New York City that has been advertising its business for decades. When I first moved to my current neighborhood I noticed one of their stores a couple of blocks from my home. I would go there for my new filter without hesitation. I know that they have fish tank filters, exactly what I'd need to solve my problem.

Do your prospects know you have exactly what they need to solve their problems?

To sell more you must demonstrate to more prospects that you have just what they want. There are two ways you can work toward this goal:


What's your marketing message?

The author, Jeremy Cohen Joe Panik Jersey , helps small business owners and professional service providers attract more clients, grow their business and be more successful with his marketing guides and coaching service. Get his free marketing guide: Jumpstart Marketing: More Profits Evan Longoria Jersey , Clients and Success at:
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