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ow to Create an Entry Level Offer Marketing Articles | January 18 Tyreek Hill Jersey , 2013
Look to see how you can expand your current offerings so you have more than one product or service to offer, then decide how you?ll charge clients for a taste of what you do and then allow them to apply their investment toward a higher-level program if they?d like to continue working with you.

Today?s topic is about entry-level offers. See, in your business I believe that you should have more than one offer, whether it?s a product or a service that you sell. For many years I offered just one program and it was take it or leave it. That?s just what people did. They either took it or they left it. The problem was Kansas City Chiefs Hats , not enough of them took it in the beginning for me to feel like I was really making the kind of money I wanted to make in my business. So, I decided to create a series of yeses.


Instead of having just one price point, I usually offer three programs. Client can fit in to one of the three. But there are also some people who say, ?Okay Kansas City Chiefs T-Shirts , but what if my lowest program is so accessible that it cannibalizes, meaning it eats into the other two programs?? Well, there are couple of things you can do about that.



First, make your biggest program the juiciest one. This means that it has the most bells and whistles and is the best value. I?m not saying the lowest price point Kansas City Chiefs Hoodie , but the best value overall.



Next, have your entry-level program be a one-time thing that people feel they can afford. Once they take you up on it and have their session, you let them know that if they decide to go into one of your other programs, the fee they paid for your entry-level program will be applied to your higher-level program.


This allows them to experience you in your service Customized Chiefs Jersey , so they know that you are trustworthy. They know that they like working with you if they?ve gotten results and they want more. They feel good about you.



They?ll also experience what?s called ?money burning a hole in their pocket.? When you have a gift certificate or when you have this opportunity to take $200 or $400 or whatever amount and apply it to something else it really makes you want to do that.



Your Client Attraction Assignment



Look at how you could do this in your own business. Look to see how you can expand your current offerings so you have more than one product or service to offer. Then decide how you?ll charge clients for a taste of what you do and then allow them to apply their investment toward a higher-level program if they?d like to continue working with you. Good luck!


Total HD ? ?Super Disc? An update on the battle between Blu-ray and HD-DVD Technology Articles | January 24, 2007
Alright, we?ve all been following the heated battle between the new Blu-ray and HD-DVD technologies. If you?d like a little refresher on what?s conspired so far, please refer to my article titled ?New CD and DVD Technology ? Blu-Ray and HD-DVD?. This will run you through how each disc type functions Cheap Chiefs Jersey , why they?re better than normal DVD media, and the differences between the two types.


But I digress, this article is about the industry?s newest solution to the problem of having two new, very similar products Darwin Thompson Chiefs Jersey , and how they plan on solving this conflict. The solution presented is in the form of an amalgamated DVD disc type named Total HD, which holds both Blu-ray and HD-DVD information.


Total HD ? What is it?


The main difference between Blu-ray and HD-DVD is the distance of the data layer from the surface of the disc. Both disc types use a blue laser to read the disc?s contents. The Blu-ray discs? is located 0.1mm from the disk?s surface, whereas the HD DVD data layer resides 0.6mm deep from the disk?s surface. The solution that the Total HD disc offers is a mirror-like top layer containing the Blu-ray information that a Blu-ray player can read. But the surface also allows light to reflect through to a second layer containing the HD-DVD information, so an HD-DVD player can read and play that information as well. They are also working on a double sided disc that contains standard DVD information on the reverse side Khalen Saunders Chiefs Jersey , which would cover all 3 of the different formats. This super DVD would allow movie producers to offer their films in all formats on one disc. Consumers would be more apt to purchase a movie offered in all three formats instead of having to buy one disc in each format. This has been the main concern of all film production companies since the beginning of this format war. In the end, the only thing that matters is marketability.