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Digital marketing is changing drastically in 2019 and it will be totally change in 2020. And most important thing is Digital marketing changing lot and most of us are not liking the changes. You know each year marketing is become more expensive and competition is increasing. NDMIT is providing Advance Digital marketing Course.
If you look the data of Google and it's revenue. Revenue of google is increasing every year that shows the advertising expenses is increasing every year. During the recession google made more and more d down year.
Drastic changes in SEO(search engi ping search. And they use voice search in their mobile phone and from laptop. 30 percent of web browsing is doing without screen. That means people are using google assistant and Alexa to do the voice search.
So this is very important to see these changes and Digital marketers have to change accordingly.
But instead of looking at voice search as a bad thing ua outlet australia , just think of this way, No one care about to read articles about it, which means most SEO鈥檚 won鈥檛 be prepared for it.
Drastic Change 2:- Expect algorithm changes will be more complex
According to Moz algorithm change log under armour sale australia , there are 12 updates in 2018. And Google is no longer is looking towards on metrics like content and backlink count to figure out if site rank well. They can look as user metrics such us:- 1. Are user spending more time on your site rather than other ranked sites on google? 2. Are people bouncing from your website to other ranked websites? 3. Are your brand queries is increasing on time? 4. Do people not see you as a brand?
If you want to beat google you don鈥檛 have to understand google but you have to understand the user then only you will be capable of doing beating google. Drastic change 3:-Budget will start shifting into conversion rate Optimising All the marketing budget is focusing on lead conversion rate despite of focusing on lead generation. Because everyone wants to generate lead and conversion not only leads.
Drastic change4:-Blogging won鈥檛 work to well
After changing these things it means after the introduction of voice search blogging website will suffer a lot because every one wants to do voice search despite of going to read blogs. Right know many blogger are doing wonderful job in blogging area they are aware of this type of issues and changing their way according to changing environment. In this changing technology we are also changing our way of handling things. And this will enhance our career and skill in digital marketing area.
Career Development Programme:- Digital marketing is one of the best career development programme and it has different stream in which student will develop a very good career stream
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